About Aaditya Chaudhary

Aaditya Chaudhary is the Founder & CEO of Payever, with over 10 years of hands-on experience designing and building digital products for Indian small and medium businesses. Has previously led engineering and product teams at venture-backed Indian startups before starting Payever in 2024.

The journey to Payever started from a frustrating observation: Indian small business owners — kirana store owners in Bikaner, restaurant operators in Pune, manufacturing SMBs in Coimbatore, coaching institutes in Lucknow — were consistently overcharged by traditional digital agencies. A basic business website that should cost ₹3,000-10,000 was being quoted at ₹50,000-2,00,000. Delivery promised in "30 days" routinely stretched to 90+. And after delivery, agencies would lock clients into mandatory ₹15,000+/month retainers by withholding source code.

Payever was built to fix that. Senior engineers, fixed pricing, written contracts, and full code ownership for clients — at 1/5 to 1/10 the cost of traditional agencies. The infrastructure that powers this: 50,000+ programmatic SEO pages, 7-day fixed delivery commitments, GST-compliant invoicing in every Indian state, and bilingual support in Hindi/English plus 9+ regional languages.

Areas of specialization: distributed engineering team management, product-market fit for Indian SMBs, programmatic SEO at scale, and pricing strategy for emerging markets. Mission: democratize professional digital services so every Indian business — from a single-owner shop to a multi-state enterprise — can compete online without an unfair handicap.

Available for partnership conversations, press inquiries, and direct client discussions for projects above ₹50,000. Reach: founder@payever.in or +91-6350136833 (WhatsApp).

Areas of expertise

  • Engineering LeadershipLed engineering teams at venture-backed Indian startups before founding Payever in 2024.
  • Indian SMB StrategyDeep specialization in pricing, positioning, and distribution for Indian small business markets.
  • Programmatic SEOBuilt and operates 50,000+ page pSEO infrastructure powering Payever's organic discovery.
  • Distributed OperationsManages remote-first delivery operations across India serving 304 cities.

Credentials

  • 10+ years of engineering and product experience
  • Founded Payever in 2024
  • Previously led teams at venture-backed startups
  • Based in Bikaner, Rajasthan

Background

  • Engineering leadership at Indian startups (pre-Payever)
  • 200+ Payever client projects directly involved with

Connect

Email: founder@payever.in